THE COLOR story ~ Seasonal Trends Trade Secrets (Spring/Summer & Fall/Winter) Presentations
The beauty buzz ~ translating the trend collections for each season into saleable assortments replicated for your clients in salons, spas or retail stores. Discuss the highlights from the industry trade shows in New York, Las Vegas, Los Angeles, Toronto, Montreal, Paris and Milan; you wish you could have attended such as HBA, Salon Life, Cosmoprof Int’l, ABA, The Makeup Show IBS, Premiere shows, IMATS and more! Plus talk about new product launches, promotions and maximizing your beauty business potential. *includes hands-on makeup lesson/demonstration
THE MAKEUP artist
Apply and sell makeup; whether you’re new to beauty, or looking to refresh your skills ‘crash course’! Attendees will learn how to perform basic makeup and a repertoire of different makeup designs including the art of understanding ‘color theory’ through the beautycrew exclusive custom creation cosmetic blending systems and an interactive hands-on making makeup lesson as a fun approach to learning about skin tones and the most often asked question of “how do I know which color to choose”?
The basis of every makeup application is a confident artist! Expand your product knowledge, understand your client’s needs and choose appropriate shades and finishes which will allow you to correct, perfect and create the client’s desired look. The beautycrew educators will employ specific strategies and professional procedures for makeup applications used on a ‘real beauty’ approach. This lesson also includes current cosmetic terminology, sanitation, supplies, products and tools of the trade.
THE PRODUCT pro
Learn about cosmetic retail marketing and what’s happening in the product front with trends. This session will take you through the steps of opening and closing the sale focused on ‘customers buying’ results. Workshop topics include: your image, introductions and selling your services, clients time and budget, selling phrases and targeted demonstration techniques for improved performance and increased sales, client relations for guaranteed results in 5 steps; determining your customer, brand direction, image, resources and promotions. Find out how you can improve your bottom line while building your skills. Learn how to maximize point-of-sale activities and techniques for sales demonstrations that will help you sell.
*this seminar is customized to be either ‘product neutral’, ‘private label’ or ‘brand specific’.
THE WEDDING artist
Gain insight and inspiration on how to effectively establish or renew your bridal beauty business as a successful bridal specialist.
Begin with ‘business’ and end with ‘brides’. Learn what you need to know about services, marketing, promotions, pricing, contracts, consultations and kit must haves. Discover timeless, radiant, camera-ready and cry-proof applications. Share tips and tricks of the trade with timeless makeup designs, techniques and color schemes. Introduction to the art of ‘air brush’ beauty which is redefining the bridal beauty industry is also included.
THE MIXED-UP artist
This fun and fascinating class will guide you to expand your makeup skills and maximize your creativity with the latest trends and techniques allowing a creative process of interpretation that you can replicate on your clients. This session will guide you from your base knowledge and go beyond the surface with new makeup designs transforming the latest magazine and runway looks into reality. Your artistic skills will be refreshed and revitalized through hands on application practice. Plus, each attendee will create their own palette of products with mi~makeup custom colour systems to add to their kits.
THE STUDENT artist
This day session is targeted to cosmetic students to empower and stimulate their passion in this beauty industry.
The group will participate in a combination workshop series to include: THE MAKEUPartist, COLORstories and MIXED-UPartist. Students will gain an understanding of products and tools for their kits; take part in an interactive makeup lesson for the latest beauty buzz and ‘seasonal style trade secrets’; followed by our blending experts showing students the process of COLOURtheory (colour changes, colour harmony and colour coding based on primary, secondary and complimentary colours); using our exclusive ‘custom blending’ cosmetic lab. Each student will have the opportunity to customize an eye shadow or lip gloss to take home!
*offered to groups of 10 or more individuals